Delivering the WILLBOAG Experience™️ – Integrated, Compassionate, Outcome-Focused Support
At Willboag Care, we provide specialist, person-centred care and support for children, young people, and adults with complex needs across London.
Everything we do is guided by The WILLBOAG Experience™️, our values-led approach that ensures people feel safe, respected, supported, and empowered to live meaningful lives.
We work alongside individuals, families, and professionals to deliver joined-up care, transport, and supported accommodation, helping people overcome challenges, build confidence, and achieve positive outcomes—at their own pace and in their own way.
Strong & Safe Governance
At Willboag, strong leadership and safe governance underpin everything we do. Our services are led by experienced professionals who are accountable, visible, and committed to maintaining the highest standards of quality and safeguarding.
We operate robust systems to manage risk, protect well-being, and ensure compliance with regulatory and legal requirements. Clear oversight, regular audits, and continuous learning allow us to identify areas for improvement and respond effectively when concerns arise. Through strong governance, we provide services that people can trust—services that are safe, reliable, and consistently well-led.
Person Centred Support
We believe that effective support starts with understanding the individual. At Willboag, care and support are tailored to each person’s needs, preferences, abilities, and aspirations, rather than applying a one-size-fits-all approach.
We actively involve individuals in decisions about their support, respecting their voice, choices, and lived experiences. Our inclusive approach ensures that culture, identity, communication needs, and personal values are recognised and respected. By placing the individual at the centre of everything we do, we create support that feels meaningful, empowering, and responsive.
Quality of Life & Independence
Our focus goes beyond meeting basic needs—we support people to live fuller, more meaningful lives. Life-enhancing support at Willboag is about promoting wellbeing, confidence, and independence in everyday life.
We encourage participation in community activities, education, employment, and personal interests, while supporting the development of practical life skills. Through positive encouragement and safe, structured support, individuals are empowered to build independence at their own pace and achieve a better quality of life.
Joined-up Services
At Willboag, we understand that consistency and continuity are essential. Our joined-up approach ensures that care, transport, and accommodation work together seamlessly to reduce disruption and improve outcomes.
By coordinating services across the Willboag Group, we provide smoother transitions, clearer communication, and more stable support. This integrated model allows individuals to experience consistency in relationships, routines, and expectations—creating a supportive environment where progress can be sustained.
Respect & Compassion
We deliver support with professionalism, respect, and compassion at all times. Clear boundaries ensure that care is safe, ethical, and consistent, while compassion ensures that individuals feel valued, understood, and supported.
We respect privacy, personal space, and individual rights, and we uphold dignity in every interaction. Our trauma-informed approach recognises the impact of past experiences and promotes safe, respectful relationships built on trust and understanding.
Goals & Results
Everything we do at Willboag is purposeful. We focus on clear, meaningful outcomes that reflect what matters most to the individual.
Support plans are designed around achievable goals, regularly reviewed, and adapted as progress is made. We measure success through positive change—greater independence, improved wellbeing, increased confidence, and stability. By remaining outcome-focused, we ensure that support leads to real, lasting results.
Stability & Progression
We support individuals through change, development, and transition with care and planning. Whether moving into adulthood, developing greater independence, or transitioning between services, we focus on providing stability while encouraging progression.
Transition planning begins early and is tailored to each individual’s readiness and goals. By combining stability with opportunity, we help people move forward with confidence, resilience, and a clear pathway for the future.
To be a nationally recognised provider of person-centred, compassionate, and resilient care, where individuals with complex needs are supported to live safely, confidently, and as independently as possible through consistent, well-led, and integrated services.
Our mission is to deliver inclusive, responsive, and specialist support that reflects the WILLBOAG Experience™️ by:
Providing well-led and safe services grounded in strong governance and safeguarding
Delivering individualised and inclusive care that respects dignity, identity, and choice
Enhancing quality of life through life-enriching activities and community inclusion
Offering linked services across care, transport, and accommodation to ensure continuity
Remaining outcome-focused, enabling real progress and positive change
Supporting growth, stability, and successful transitions for individuals and families
We are especially committed to supporting those facing the greatest challenges, ensuring no one is excluded, overlooked, or left behind.
MJ’s Story – Living the WILLBOAG Experience™️
Shared with permission
“My name is MJ, and I want to share my journey since Willboag Ltd became part of my life.
I am autistic and have a global learning disability and ADHD. Before Willboag’s involvement, my behaviour was extremely challenging. I frequently became aggressive, damaged property, and harmed myself. The police were often involved, and school was no longer an option—I had been excluded, and no suitable alternative seemed possible.
I rarely left the house and had very little motivation. My diet was unhealthy, and both my physical health and my mum’s wellbeing were affected. Home life felt overwhelming for both of us.
When Willboag stepped in, things slowly began to change.
Through consistent, patient, and compassionate support, my relationship with my mum improved dramatically. The physical aggression reduced significantly, and our home became calmer and safer. I was supported to access activities in the community—going to the park, bowling with peers, and swimming weekly, which has become one of my favourite things to do.
Willboag also helped me understand healthy routines. I learned about balanced eating, set meal times, and looking after my body. My weight is now monitored in a supportive way, and my health has improved greatly.
The biggest change is how I feel about my future. I feel motivated, confident, and ready to return to education. My mum has also been able to regain control of her own wellbeing, and our relationship is stronger than ever.
The team at Willboag didn’t just support me—they supported my whole family. They believed in me when things felt impossible, and they never gave up.
I am proud of how far I have come, and I am excited about what comes next.”
— MJ
Because the WILLBOAG Experience™️ is not just what we say—it’s what people feel, live, and achieve every day.
Safe, well-led services
Personalised, dignified support
Joined-up care, transport, and accommodation
Measurable outcomes and real transformation
Compassionate teams who stay the course
Copyright © 2025 | Willboag LTD. | Company No: 11691215
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