Welcome to Willboag Care Services.

Empowering Lives with Compassion, Purpose, and Resilience

High Quality, Person Centred Support

At Willboag Care Services, we provide high-quality, person-centred support to children, young people, and adults across London and surrounding areas. Whether at home, in supported accommodation, or through community services, we are here to enhance lives through dedicated care and meaningful engagement.

Our wraparound support model ensures the right balance of care, structure, education, transport, and accommodation, creating safe environments where individuals can grow, thrive, and achieve.

We specialise in working with children and young people

Explore how we can support you and your loved ones, or join our mission as part of a passionate and professional care team.

Our Core Values

Compassion & Respect

We treat every individual with dignity, empathy, and kindness.

At Willboag, compassion and respect are at the heart of everything we do. We recognise that every individual we support has their own story, experiences, challenges, and strengths. Our role is not to judge or control, but to understand, support, and empower.

We treat every person with dignity, empathy, and kindness, ensuring they feel safe, listened to, and valued at all times. Our teams take the time to build meaningful, trusting relationships, recognising that positive outcomes are achieved when people feel respected and understood.

Compassion means responding with patience during difficult moments, offering reassurance when someone feels overwhelmed, and celebrating progress—no matter how small. Respect means honouring personal choices, cultural identity, communication needs, and individual boundaries, while upholding professional standards and safeguarding responsibilities.

Through compassionate and respectful practice, we create environments where individuals can grow in confidence, feel a sense of belonging, and move forward with hope and independence.

Excellence & Accountability

We hold ourselves to the highest standards in quality, safety, and transparency.

At Willboag, excellence and accountability guide how we lead, deliver, and continuously improve our services. We are committed to the highest standards of quality, safety, and transparency, ensuring that individuals and families can trust the care and support we provide.

Excellence & Accountability
We hold ourselves to the highest standards in quality, safety, and transparency.
Excellence means delivering consistent, high-quality support that is evidence-based, well-planned, and responsive to individual needs. We invest in skilled leadership, robust training, and clear systems so our teams are confident, competent, and supported to do their best work every day.

Accountability means taking responsibility for our actions and decisions. We are open and honest when things go well and when they do not. We actively listen to feedback, learn from incidents and complaints, and use this learning to strengthen our practice and improve outcomes. Clear governance, regular audits, and strong safeguarding arrangements ensure our services remain safe, effective, and well-led.

Through excellence and accountability, we provide reassurance to the people we support, their families, and our partners that Willboag is a service they can rely on—today and in the future.

Empowerment & Participation

We build independence by involving service users in every step of their care.

At Willboag, we believe that people achieve the best outcomes when they are actively involved in shaping their own lives. Empowerment and participation are central to how we support individuals to build confidence, independence, and a sense of control over their future.

We work in partnership with the people we support, involving them in every stage of their care and support—from assessment and planning to daily decision-making and review. We listen to what matters to each individual, respect their choices, and support them to express their views in ways that work for them, including through advocacy where needed.

Empowerment means supporting people to develop skills, make informed decisions, and take positive risks in a safe and supported way. Participation means ensuring individuals are not just consulted, but genuinely heard, respected, and involved as active partners in their care.

Through empowerment and participation, we help individuals move forward with greater independence, confidence, and ownership of their lives, in line with their abilities, aspirations, and personal goals.

Diversity & Inclusion

We celebrate individuality and adapt our services to respect all cultures, backgrounds, and identities.

At Willboag, diversity and inclusion are fundamental to how we support people. We recognise and celebrate the individuality of every person, understanding that culture, background, identity, beliefs, and life experiences shape who someone is and how they wish to be supported.

We are committed to providing services that are inclusive, culturally responsive, and respectful, adapting our approach to meet each person’s needs rather than expecting individuals to fit into a fixed model of care. This includes respecting cultural traditions, religious beliefs, communication styles, gender identity, sexual orientation, and family values.

Inclusion means ensuring that everyone feels welcomed, valued, and able to fully participate in their care and community life. We actively challenge discrimination, promote equality of opportunity, and create safe spaces where people feel respected and understood.

Through our commitment to diversity and inclusion, we ensure that support is not only personalised but also fair, respectful, and empowering—enabling individuals to live with confidence, dignity, and a strong sense of belonging.

Innovation & Adaptability

We lead with flexible, evidence-based practices that respond to evolving needs.

At Willboag, innovation and adaptability shape how we respond to the changing needs of the people we support and the communities we serve. We recognise that no two individuals are the same, and effective support must evolve as circumstances, goals, and challenges change.

We lead with flexible, evidence-based practices, drawing on current research, professional learning, and lived experience to inform how our services are designed and delivered. Our teams are encouraged to think creatively, reflect on practice, and adapt approaches to ensure support remains relevant, effective, and person-centred.

Adaptability means responding quickly and thoughtfully to change—whether that involves adjusting support plans, introducing new ways of working, or strengthening partnerships with families and professionals. Innovation means continuously improving, embracing learning, and finding better ways to achieve positive outcomes.

Through innovation and adaptability, we ensure our services remain responsive, resilient, and forward-thinking—providing support that meets needs today while preparing for the challenges of tomorrow.

Safeguarding & Protection

We are vigilant in protecting the wellbeing of those we support, with robust systems, training, and oversight.

At Willboag, safeguarding and protection are fundamental responsibilities and central to everything we do. We are vigilant in protecting the wellbeing of the children, young people, and adults we support, ensuring they feel safe, protected, and respected at all times.

We operate robust safeguarding systems supported by clear policies, strong leadership, and effective oversight. Our staff are trained to recognise signs of abuse, neglect, exploitation, and harm, and are confident in taking swift and appropriate action when concerns arise. Safeguarding is everyone’s responsibility, and we promote a culture where concerns are reported, recorded, and acted upon without delay.

Protection also means creating environments where people feel secure, listened to, and empowered to speak up. We work closely with families, local authorities, health professionals, and safeguarding partners to ensure risks are managed effectively and that individuals receive the right support at the right time.

Through strong safeguarding practice, ongoing training, and continuous monitoring, we ensure that wellbeing, safety, and dignity are never compromised, providing reassurance to those we support and the professionals who place their trust in us.